@ The Dieline Conference: Generation Jump! When to Rewind a Brand or Fast Forward It
Terri Goldstein will be speaking at The Dieline Package Design Conference 2013 onGeneration Jump! When to Rewind a Brand or Fast Forward It.
Generation Jump! When to Rewind a Brand or Fast Forward It
Learn when a brand should harken back to a prior generation to create discovery and reappraisal by using positive associations of yesteryear, or fast-forward to a future era to overcome brand baggage and negative perceptions. See how some categories such as pharmaceuticals, food, and toys prosper from embedding yesteryear touch-points from consumers past, when the attributes of quality, trust and integrity were entry points to brand authenticity. Learn why the perceived simpler times of the 50's, 60's and 70's continue to fascinate us and embed feelings of safety, familiarity, and unity to our frenzied world today. You’ll also learn how categories such as HBA, electronics and supplements, often need to move brand perceptions forward to stay relevant, and remain in consumers’ consideration sets. Whether your brand needs a rewind or fast-forward, it you’ll learn to determine which brand equities to keep, which to leave behind, and which are up for reinvention. In this manner your brand designs may prosper from lessons of the past or trail-blaze into the future!
About Terri Goldstein
A marketing visual brand strategist who for two decades has restaged over 200 of America's most beloved brands, Terri views brands as living, breathing entities.
Terri is the author of breakthrough research on consumer behavior, recall and sensory motivation in the retail environment and is launching her first book, Seconds To Seduce You - The 5-second Specialist. She is a frequent speaker at industry conferences and contributes regularly to such publications as Brandweek, Advertising Age, Marketing Daily, Package Design, Retail TouchPoints, Brand Packaging and Graphic Design USA. Terri is a faculty member of the In-Store Marketing Institute, guest teaches at FIT and serves on the Business Development Board of the CHPA.
Register by June 22nd with our exclusive discount for The Dieline readers for a total of $100 off your Dieline Individual Full-Conference Registration. Discount code: Dieline13