Student Spotlight: L'oven

04_10_13_loven_1.jpg
04_10_13_loven_1.jpg

"L'oven Fresh is a current brand at Aldi's that provides customers with a variety of baked goods, including sandwich bread, specialty breads and desert bakery. So what's the problem? Although the products that L'oven provides Aldi with are of good quality, the brand itself lacks any successful marketing approach that promotes the goods in a cohesive and memorable way to new customers. By creating an updated logo and packaging that exhibit a fun, energetic voice to capture the attention of children and adults we focused on making bread relevant and fresh."

GS_googleAddAdSenseService("ca-pub-3860711577872988"); GS_googleEnableAllServices(); GA_googleAddSlot("ca-pub-3860711577872988", "incontent1"); GA_googleAddSlot("ca-pub-3860711577872988", "incontent2"); GA_googleFetchAds();

GA_googleFillSlot("incontent1");

GA_googleFillSlot("incontent2");

"In addition to print and video advertisement, bag design and a website, we also designed an interactive meal planning app with a dinner invitation function, recipe section and product display with the intent to make get-togethers easier to plan. Take a look at their complete project on Behance here."

Designer Names:

Danielle Williams

&

John Steimle

School: Columbus College of Art & Design, Columbus, Ohio USA

04_10_13_loven_8.jpg
04_10_13_loven_8.jpg
04_10_13_loven_11.jpg
04_10_13_loven_11.jpg
04_10_13_loven_10.jpg
04_10_13_loven_10.jpg
04_10_13_loven_7.jpg
04_10_13_loven_7.jpg
04_10_13_loven_3.jpg
04_10_13_loven_3.jpg
04_10_13_loven_6.jpg
04_10_13_loven_6.jpg
04_10_13_loven_4.jpg
04_10_13_loven_4.jpg
04_10_13_loven_5.jpg
04_10_13_loven_5.jpg
04_10_13_loven_2.jpg
04_10_13_loven_2.jpg
04_10_13_loven_9.jpg
04_10_13_loven_9.jpg