La Strada

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La Strada is a top premium ice cream aimed at a trend setting community.

"Our brand mission: evolve from eating ice cream to wearing the ice cream packs on the street. We created the first prêt-a-porter gelato meant to turn the sidewalk into a catwalk and the product into a fashion icon. Our range becomes a unique street fashion collection with multiple fabric patterns inspired by the our intense ice cream flavors."

 

 

 

Designed by: Cohnandjansen
Creative Director: Andrei Cohn
Art Directors: Ileana Costache and Evelin Bundur
Strategic Planner: Raluca Iacob

 

 

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