“Caveman Cookies started out making one flavor of paleo cookies and has since expanded to a full line of fun flavors. We featured the branding and initial packaging for the cookies about 4 years ago. Over time, the application of the top sticker became arduous so Caveman eliminated that. The application of 2 stickers on the bag also proved too time consuming and a few stores complained that the bags didn’t stack well. So, more recently Caveman repurposed the graphics to fit a more standard box.”
“We wanted to keep the new box true to the original design, so the front is essentially the same as it was before, but we had fun expanding the design onto the additional panels. In addition to releasing new packaging, Caveman Cookies also just released a new flavor, New World. We are excited about the expanding cookie line and the functionality and look of the new packaging.”
Packaging design by Kristina Filler , New Jersey
Before and After
Before
After
