“Filling a void in the marketplace when it comes to guy bar soapers in need of a more masculine smelling bar, the Old Spice brand from Procter & Gamble announced it is introducing an all-new lineup of manly scented bar soaps to the brand’s versatile collection of male grooming products.

The packaging shown here is for Pure Sport, one of Old Spice’s most popular scents. P&G took the design elements from the already established line of Deodorant and Body Wash, creating a continuous line that is easily recognizable in the aisle.”