New Cornetto Identity and Packaging

London design company Carter Wong has completed the rebranding of an iconic ice cream product – the Cornetto. Created some fifty years ago, the brand is shaking off its roots as a seasonal, out of home treat to sit alongside snacks as something to enjoy at home and share any time of the year. The rebrand gives the product a more youthful appeal, aimed at a 14-25 year old market. The visual changes signal and support a range of innovations in the product and product range that will reposition the brand worldwide.