Nugget Market: Fresh to Market Chocolate

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Nugget Markets is a 9-store grocery company in Northern California.



"Our private label brand is called "Fresh to Market".  The goal was to include the Fresh to Market icon and brand while retaining a handmade look and feel to showcase our locally-made chocolate.  I chose to print directly on kraft paper with spot colors to distinguish between flavors.  Each different chocolate has a faint pattern printed on the lower 2/3 of the package that visually represents the flavor (ocean waves pattern for sea salt, southwestern design for chipotle, etc.)"
Creative Director and Graphic Design: Ivan Sohrakoff
Photography: Ivan Sohrakoff



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