Ultimately it's all about what is inside the box. "Ferroconcrete helped launch früute’s mini tart revolution by creating a comprehensive identity system that was applied across multiple brand touch points, including store design, interior and environmental design, website and packaging."
See the inner beauty after the jump!
Goodbody Baked Goods
TOAST Marketing & Design created the packaging for Goodbody Baked Goods, a baked goods company that wants people to believe that healthy and delicious can coexist.
The Boulder, Colorado based baked goods company has a line of bite-sized treats that covers the spectrum of baked delights. From cookie bites to bite-sized macaroons, Goodbody Baked Goods has something for the pickiest eater. Something that the brand has emphasized is that their product is not only tasty, but healthy as well. There lies the challenge of translating Goodbody's message into a readable package design. "It was critical to reinforce the fact that with Goodbody, you don't give up on taste just because the bites are good for you."
The packaging is bright and eye popping. The colors are fun and inviting, drawing the customer to the product and only upon closer inspection does the reader realize that those brownies are actually "healthy." I think the packaging is successful in relaying the message of "healthy" by placing emphasis on the brand's "Goodbody" name, "boldly [capturing] the friendly spirit and wholesome goodness of the brand while reinforcing good-for-you communication."
Früute Holiday Baskets
Meet the new Früute Gift Baskets for the Holidays! The Los Angeles based bakery has created adorable gift baskets for their delicious cookies. Früute classic clear bags comes in a bright red felt basket that immediately associate you with the holiday season. The two different sets, Doodle Sculpture and Little Forest come with cute little friends to decorate your holiday settings.
Italian firm BREAK creates a new packaging and identity system for Molino Filippini, a traditional italian food brand that prides itself on tradition and innovation.
"To give a premium feel and stress its belonging to the highly praised area of Valtellina, the brand has been differentiated by using black and white photographs representing those valleys. These photographs are inserted on the packaging in a rational grid, witnessing the combination of tradition and innovation. The logo has been redesigned with colours that could raise the perception of the firm. The use of typography adds a touch of vintage."