Tyler Gray Photography: The Creative Grind
Red Lion, an ad agency in Toronto created a packaging "Creative Grind" as a promotional piece for photographer, Tyler Gray. Follow the jump to see more!
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"To promote Tyler Gray as the go-to photographer for advertising creatives, we sent them premium bags of coffee, photographed by Tyler Gray. Each bag was tailored to the individual that would receive it. The messaging was clear-cut and no-nonsense—this was a gift from a photographer who truly understands the advertising creatives’ daily grind."
Art Direction: Anand Iyer, Red Lion
Creative Director: Brett Channer, Red Lion
Copy: Dave Pigeon, Red Lion
Photography: Tyler Gray