We are in love with this packaging for Gruia, a Romanian cheese brand that uses the cheese itself as the typography:
“Gruia is a new dairy brand created by Romanian agency Gavrila&Asociatii for Macromex, a leading distributor of frozen and chilled foods on the Romanian market. A simple design solution – “package as the identity” – and the client’s request of using wood textures as a way to inspire naturalness and convey approachability, led to a package line with a strong personality and highly differentiating shelf presence.”
