Fresh Threads

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Fresh Threads™ is a paper drawer freshener, printed in iconic fabric patterns and infused with a laundry fresh scents. It's a modern, unisex alternative to potpourri sachets and traditional drawer liners, with simple packaging highlighting the product itself. 



A removable perforated disc allows hanging virtually everywhere without adding secondary materials like cords or plastic hooks, for easier recycling. Designed to be repurposed as a hang tag, a holiday ornament, a bookmark or a coaster after the scent has faded.

Full product development, including concept, naming and brand identity, packaging, e-commerce website, promotion, as well as fragrance development, by Gianesini Design.

For more, please visit

Designed by Gianesini Design
Country: New York City, United States
Manufactured: USA



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