Half Moon Orchard Gin

"Half Moon Orchard Gin is named after the ship Henry Hudson used to explore the river which now bears his name. Rather than focus on the botanical mix like most gins, the adventurous Tuthilltown crew began by distilling the base spirit from New York State wheat and apples to create a smooth, round gin that is superbly drinkable."

"How do you build a brand for a bottle of liquor inspired by a ship? The ship goes in the bottle, or in our case, on the back of the bottle. This was an instance of the first and most obvious solution being the right one."

Client: Tuthilltown SpiritsAgency: Fahrenheit 212Creative Director: Faun ChapinArt Director: Meg ParadiseDesigner: Meg ParadiseIllustrator: Kar Kay Ho