@ The Dieline Conference: Brand Ennobled—Honoring Equity and Reviving Relevance - Joseph Duffy

Joseph Duffy will be speaking at The Dieline Package Design Conference 2013 on Brand Ennobled—Honoring Equity and Reviving Relevance.


Brand Ennobled—Honoring Equity and Reviving Relevance

For design to elevate beyond cottage, we need to consider the business of our art. We need to look at brands as shortcuts in an ever more cluttered marketplace. We need to think through systematic approaches to packaging solutions. We need to consider how brand plays a role two-dimensionally, three-dimensionally, and across all the human senses. At Duffy & Partners, Joseph Duffy IV and his peers strive to create design to enrich everyday life. He will cite a couple of examples of how they practice their art in the world of commerce—about system solutions and how they connect various products and audiences.

About Joseph Duffy

Literally born into the industry, Joseph has only wanted to follow in his father's footsteps. From his early days with crayons to his current post as Design Director at Duffy & Partners, he still credits his greatest asset as being a sponge. Joseph started his career at Fallon in the production and interactive groups working on projects such as BMW, Timex, and Purina. In 2004 he left with the family name to help start Duffy & Partners. He has received industry accolades for his work on numerous brands including Aveda Men, Herradura, Nice Ride MN, and Brewery Ommegang, to name a few—but his greatest feat is raising his family.

You’ll walk away from this session understanding the importance of engaging your client in the creative process to eliminate surprise, how you can utilize the art of design as a business driver, and the power of visual storytelling to revive relevance.

 

Register by June 22nd with our exclusive discount for The Dieline readers for a total of $100 off your Dieline Individual Full-Conference Registration. Discount code: Dieline13


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