Great concept work and rebranding of National Geographic, with a bit of new DVD and book packaging:
“Branding and identity design is probably one of the most challenging fields in the creative industry. Developing a powerful and dynamic identity is an essential step towards the success of the brand. Moreover, as technology advances and due to the changing perception and needs of the public, some of the most established brands in history have undergone different stages of evolution in terms of branding and identity.
