This start-up co-operative outside of Charlotte, North Carolina, is rooted in the idea of bringing community together to brew beer.
The brand design was inspired by a combination of Socialist propaganda posters, elements of heraldry and Sherwood based icons. The logo, bottle caps/labels, growler packaging and product naming were important ingredients of the new design. Once the brand elements were finalized, we designed and produced grassroots promotional tools to help spread the word about this community opportunity.
Designed by Think Brand Studio