Joya & Izzue - I.T Collaborate On Home Scent Collections
"Joya and I.T house brand, izzue, are partnering on 3 home fragrance collections, premiering this month."
The idea for the collaboration came about over coffee at Les Deux Magots in Paris. From there, 3 collections were established: “izzue in Paris Special Edition” with a black wax candle and room spray featuring reflective printing, “izzue x Joya” with black wax candle and room spray in packaging evocative of an urban street scene, and “izzue Army Line x Joya” with a room spray and a custom green porcelain candle cast by artist Sarah Cihat from a battered, antique canteen marked 1918.
The porcelain container maintains a rough appearance, with soldering lines, markings and other signs of wear left intact, including a decayed upper edge. The “Army Line” is a continuation of Joya’s 2011 Army Candle Project, which re-purposed British officer soap containers from WW2. Candles are a blend of soy, vegetable oil and beeswax. The room spray doubles as a garment, linen or upholstery spray—its contents include water, alcohol, fragrance and essential oil. It is VOC, phosphate, phthalate and dye free. All products are crafted in New York.
izzue is the renowned fashion brand under the I.T Group. Established in 1999, izzue is a phenomenon in the Asian fashion scene, exploring “must-have” elements by mixing signature details and subtle surprises that bring flamboyance to the fashion connoisseur’s wardrobe and lifestyle.