Youth Lab Cosmetics

“Τhe brief: ‘we want our high quality products to become the preferred choice for beauty concious women’. Τhe target audience: women who are well informed and prefer not to spend on highly advertised products. The design: what we needed to convey through the identity and packaging design of this range of products was trust and intimacy. It targets women within the very environment of beauty care and we decided to make this environment part of the design concept.”