“Madhava Natural Sweeteners has been undergoing a rebranding for the past six months. I was asked to help develop a range of concepts that explored different avenues for the brand personality. These three concepts, although not selected, were well received, differentiated effectively on the shelf and set the stage for defining the tone of the brand. All the explorations were focused on unifying the brand’s visual language, modernizing the aesthetic and clarifying the product identifiers.”
