Bodega Florio

Bodega Florio Argentinian wine label and identity design by FBDI.



"Our task was to redefine the symbolic attributes of the brand, setting the story and the ways in which the brand expresses its most interesting, and then design the line identity of four Fortified Wines made by the classic Marsala, Porto, Moscato and Jerez. We propose a classical and contemporary identity with a certain degree of innovation, for a segment that is currently repeating the historical versions. Our intention was to regain some of the classic Italian posters, typography played an important role and applied with contrasting metallic rustic textures."