ICA juice packaging
Silver, out of Stockholm, designed this new packaging for ICA's new juices:
The Swedish food retail brand ICA’s private label stands for high quality at a reasonable price. Silver’s assignment was to create a design that communicated freshly squeezed juice in a way that differed from international and Swedish brands and captured the essence of the ICA brand: modern and inspiring."
L Donatellé Tea
L Donatellé is a packaging concept for a line of family-owned, premium teas.
"For the packaging, I wanted to represent the delicate nature of tea-leaves through the subtle use of ornamentation, while focusing on color to convey the essence of both varieties. I chose a simple, soft palette for L Donatellé Rose White Tea in order to showcase its floral notes, and a bold dark palette to highlight the rich bergamot present in the Earl Grey."