KILLNOISE is a Swedish group developing stylish state-of-the-art earplugs for use in noisy and loud environments. Their earplugs not only lessen noise – they kill it.
Inspired by this very graphic benefit, Serviceplan Campaign Hamburg created a unique mailing, perfectly reflecting the product's benefit: a box of ammunition.
Handmade in limited numbers and sent out to loyal customers only, the laser engraved, wooden box contains 12 KILLNOISE earplugs, each placed inside a real bullets cartridge.
Art Direction: Felix Hoffman
Copywriter: Lukas Weber