"It all started with the brand concept. The main goal was to create a logo that would represent the brand: raw, aggressive and noisy. So, the logo is basically formed by a 'iron forged' font, held inside a chainsaw.
The second step, was to design the products. They all have a similar base, but their size depends on the effect itself (the fuzz pedal, for instance, is the larger one). They were designed to be the most simple and resistant as possible, since guitar players will step on them with all their strength. The focus was on their unique decals. The box is made of plastic and acrylic."
Adentity, a advertising agency based in Sweden, created a bold statement for Sony XperiaTM by developing a mini POS display concept for Sony’s flagship products, XperiaTM Z2 and the XperiaTM Z2 Tablet.
The phone's packaging transforms into a striking in-store showcase in just a few simple steps. The tilted display works to instantly catch the shopper's eye while complementing the phone's state-of-the-art design. The sleek, black artwork clearly highlights and accentuates the Z2’s premium status and performance.
Square Stand is hardware that turns an iPad into a complete point of sale, giving merchants an innovative new way to run their businesses. The product is simple to use and its packaging makes it simple to open.
The packaging shape mimics the Square logo - reinforcing the brand. The front surface has a minimalist aesthetic and focuses on the Stand’s functionality using simple photography. The back is contextual and aspirational, allowing a merchant to envision the product on their own countertop.
Unboxing the product, customers discover Square Stand in layers. First, the stand is revealed, then the toolkit, and finally the power cable and accessories hub.
Every designer needs a great tools to inspire great ideas and in comes Pencil. FiftyThree's (53) Pencil is the most natural and expressive tool for getting ideas on Paper (... well, on your iPad).
This App and wireless tool lets you do all of the things a regular pencil would, just on your iPad. You can erase, blend and draw all of your ideas jut as you would on paper but with the convenience and ease of today's technology. It also comes in a state of the art, stunning packaging.
Plumb is a new line of blank notebooks envisioned, designed, and illustrated by contemporary artists, created in collaboration with Knock Knock. Each element is carefully considered, from inside to outside, paper to binding, size to function, with the aim of enhancing the creative process.
Every season, the Plumb team works with three selected artists to design the blank notebooks that they want to see in the world. The artists are asked to think about how they use notebooks in different environments, for varied applications, and about the meaning and utility of recording their ideas. Often they have been inspired by store-bought notebooks which they’ve altered and hacked to suit their unique purposes.