Emily Fruit Crisps
Big Fish created Emily Fruit Crisps, a start-up brand targeted towards a female audience. A beautiful and energetic design that is full of color and expression.
"Pack designs for 'Emily Fruit Crisps' - 'all the goodness of fruit with the crunch of a crisp'. The brand was created by Big Fish for AWE Foods, a start-up business based in London. Targeted unapologetically at a female audience, Emily is an exciting, vibrant new entry into the 'better for you' snack market."
Concept Work: National Geographic
Great concept packaging and rebranding of National Geographic, with a bit of new DVD and book packaging:
"Branding and identity design is probably one of the most challenging fields in the creative industry. Developing a powerful and dynamic identity is an essential step towards the success of the brand. Moreover, as technology advances and due to the changing perception and needs of the public, some of the most established brands in history have undergone different stages of evolution in terms of branding and identity.
Rebranding an iconic company who has established a strong image for so many years is a great challenge for designers of today’s generation. This opportunity was explored by Columbus-based graphic designer Justin Marimon who worked on an interesting project about re-conceptualizing a brand image of a large corporation along with its existing branding assets and products. Justin chose to rebrand National Geographic, one of the leading nature, science and history publishing companies which have established an iconic brand image for more than a century."
"Heck sausages launch to bring integrity back to the meat industry. Leading design agency Elmwood has created Heck, a new brand of sausages that will bring farmer’s market style sausages to the mainstream and reignite the country’s love of the food.
Elmwood has worked closely with Debbie and Andrew Keeble, whom they worked with previously on the creation of the Debbie & Andrew’s sausage brand, to create a trusted new range. Rooted in British excellence, Heck doesn’t compromise on quality. The new sausages will be launched for the first time in Tesco this week with a range being sold on Ocado and at markets across the country."
"The “grafik:plastic” glasses brand opens up a new approach concerning user experience and client interaction. Created as part of a promotion campaign, the packaging design systematically integrates clients into itself. Profile photos of prospective customers are used and applied to paper holders that fit right into the semi-translucent plastic case when folded. This not only evokes the impression that this person is wearing these glasses, but simultaneously also demonstrates to each new customer how glasses effectively change a face.
Customers are thus invited to become part of the collection of hundreds of faces that make up the campaign already. Other components in the package are paper bags that also feature faces, cases for the exchangeable temples that can be used with the glasses frames and a white cleaner fabric that reads “I can see clearly now”. The backside of the profile photographs features a user manual written in four languages, the company history, quality claim and the hint that the glasses case can also be used for other purposes such as a pen case or for jewelry."