Pearlfisher has completed a redesign of the GoMacro brand including the brand identity and packaging graphics for the core MacroBar range – macrobiotic and vegan energy bars.
Hamish Campbell, Creative Director at Pearlfisher comments:
We set out to create a Challenger brand that challenges the existing codes of the category and that champions the virtues of the Macrobiotic diet as a naturally rich and vibrant way of life, full of choice and diversity. We have developed an ownable iconic secondary language, the mosaic, that allowed us to create appetizing flavor icons that dramatize the principles of this lifestyle.
Designed by Pearlfisher for GoMacro
Creative Director: Hamish Campbell
Founding Creative Partner and Chief Creative Officer: Jonathan Ford
Strategy Director: Tess Wicksteed