Tweet, Pin, Post, and Text
In less than four years, 25% of all consumer packaged goods will be purchased online. Moreover, the emergence of new hybrid retail channels will forever redefine the role of packaging in dynamic and evolving marketplace. When a Facebook post can quickly overtake traditional marketing as a dominant purchasing driver, what are the new industry best practices? How can marketers best design effective and emotional packaging that will connect with consumers on mobile, tablet, and web? Soon, you may only have one low-resolution jpeg to sell your product… Make it count!
About Steve Kazanjian
Steve Kazanjian is the Vice President of Global Creative for MWV. A Fortune 500 global leader in consumer packaging and with revenue in excess of $5 billion, MWV operates in more than 30 countries and creates compelling consumer packaging across as Food, Beverage, Consumer Electronics, Healthcare, Home & Garden, and Beauty & Personal Care. As the creative lead for MWV’s most valuable brand-focused projects, Steve has developed a comprehensive packaging brand strategy methodology: connecting a brand’s core emotional context with consumer purchasing behaviors. He currently spearheads innovation workshops for key global brands focused on these pioneering methods.