Wendy's Embraces Contemporary Look

On February 25, the new contemporary Wendy's logo will begin appearing in Wendy's advertising, on product packaging, crew uniforms, new restaurant signage, menuboards and digital assets. The evolved logo is contemporary and iconic, as it further emphasizes the Wendy cameo while retaining the familiar Wendy's "wave" design.



Emil Brolick, President and Chief Executive Officer said:

Wendy's brand transformation is re-energizing all of our touch points with consumers. We're transforming our brand – from bold restaurant designs to innovative food that consumers want, to improved customer service. This exciting evolution of our brand reinforces our mission to position Wendy's as A Cut Above. Every brand evolves over time to maintain relevance with consumers. We're transforming our brand to signal a new dynamic company that's listening and responding to consumer needs.
This logo signals change – connecting consumers to Wendy's new offerings and fresh look.
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 26 countries and U.S. territories worldwide.