“Our challenge was to create a box that was both beautiful and practical to hold Square’s latest offering: Business in a Box for Square Register, which offers businesses all the hardware needed to run a business in one convenient and affordable package. More information on that is here: https://squareup.com/news/releases/2013/business-in-a-box

We wanted to ensure that the box design reflected the diversity of businesses that use Square and the different ways these merchants configure their countertops. That’s why on each side of the box we have a different illustration panel. This shows the true diversity of the merchants who use Square.