The Percentage Mailing
by Tiffanie Pfrang on 02/20/2013 | 2 Minute Read
The Percentage Mailing was created to inform wealthy assistance clients and the board of directors of the VR-Banken about the quality of the investment products of akzent Invest and ensure costumer loyalty. "Our audience received a handmade mailing consisting of three bottles of wine where the alcohol percentage equals the highest potential profit of the certificate."
Agency: Serviceplan Campaign Chief Creative Officer: Alexander Schill Executive Creative Director: Christoph Everke, Alexander Nagel Art Director: Matthäus Frost, Dimitrios Arampatzioglou Text: Katharina Keith, Melanie Madaus Production: Katy Pergelt Account Supervisor: Marc Mader
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