The Percentage Mailing was created to inform wealthy assistance clients and the board of directors of the VR-Banken about the quality of the investment products of akzent Invest and ensure costumer loyalty. "Our audience received a handmade mailing consisting of three bottles of wine where the alcohol percentage equals the highest potential profit of the certificate."
Agency: Serviceplan Campaign
Chief Creative Officer: Alexander Schill
Executive Creative Director: Christoph Everke, Alexander Nagel
Art Director: Matthäus Frost, Dimitrios Arampatzioglou
Text: Katharina Keith, Melanie Madaus
Production: Katy Pergelt
Account Supervisor: Marc Mader