Marc Jacobs will bring his unique vision to the brand, by creating a limited edition collection of must-have bottles and cans, uniting the stylish and light-hearted personalities of both icons. Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist - true to Jacobs’ signature style.
“I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.” - Marc Jacobs
A message from Marc on becoming Diet Coke's new Creative Director:
Coca-Cola Light Version:
Marc Jacobs appears shirtless as part of the campaign launch, a tribute to the diet coke 'hunk' ads of the 1990s.