Student Spotlight: CEO dishwashing detergent

02 15 13 ceo 1

CEO (Clean Easy Optimizer) is a team project at British High School of Art and Design. The task was to develop a package design for a dishwashing detergent. As the target audience we chose a young girl, lack-in-office, pedantic and seeking comfort. We have created a package for her with a new principle of applying detergent to the sponge, which makes washing up much more easier. The product line consists of 4 flavors — Neutral, Aloe, Honey and Dogrose.

 

 

As one can see the shape of package is also different from usual shape of a bottle with detergent. Under the cover there are located the sponge and the button-dispenser. 

Designed by Vi Smykova, Nikita Petrov, Masha Solyankina, Roman Vlasov, British High School of Art and Design, Moscow 

 

 

02 15 13 ceo 202 15 13 ceo 302 15 13 ceo 402 15 13 ceo 502 15 13 ceo 602 15 13 ceo 7