Ippon Matsu Beer
New York based Designer, Kota Kobayashi designed this minimalistic packaging for 'Ippon Matsu' (one pine tree).
"In the city of Rikuzentakata, a single pine tree stands as a testament to survival after the tsunami of 2011. This beer’s name means “One Pine Tree” and its design is a symbol of charity and hope for Japan’s brighter future. A scroll-like, handwritten label seals the top with its story written on the inside. The label is a solitary pine made of three triangles facing up, symbolizing the wish for progress in the reconstruction efforts."
Designed by Kota Kobayashi, New York