Brand Strategy, identity and packaging design by McLean Design. For more than 100 years, the DiBella family recipes have been handed down from generation to generation.
“Now, great grandmother Josephine, benevolent matriarch of this bakers family, has been enshrined in the family’s new premium brand mark, and her authentic Old World recipes are finally being made available to appreciative audiences around the world.
With this warm story of a loving family baking together across generations, McLean Design sought to build that richness and history into the brand and packaging, so its virtues would be obvious at a glance.
The brand mark honors the family’s long and storied narrative with period flourishes, coins covering five eras, “Family Recipes” declared front and center in the family’s native Italian, and Josephine’s endearing likeness presiding over all.
The black and gold pin-striped packaging denotes a premium experience with natural light photography of its delightful treats paired with provocative descriptions of its wholesome ingredients. Sales materials, web site, and trade show signage helped drive awareness of this fledgling brand in a crowded and highly competitive category.
The overall effect highlights the DiBella family history of baking with love, which permeates these authentic Italian indulgences.”
Designed by McLean Design, Ca
