Puma King Lux Limited Edition Packaging
"To launch the new Luxury Edition Puma King boot, a limited edition presentation case was created and sent to select press. Limited to just 999 pairs The King Lux is Puma's premier heritage boot and has long been associated with some of the greatest players in football history. To reflect its regal status the presentation case is constructed from premium materials - laser etched anodised aluminium, and gold and black smoked perspex. The opening and revealing of the boots was designed to have an almost ceremonial feel."
Designed by Everyone Associates, UK