Before & After: Equal

12 4 13 BeforeandAfter Equal 1The artificial sweeter, Equal, has refreshed their packaging with a human touch. The new logo and packaging was designed by DuPuis and design across all SKUs was delivered by Graphidea Design.

Equal is a brand of artificial sweetener containing aspartame, dextrose and maltodextrin. It is marketed as a tabletop sweetener by Merisant, a global corporation which also used to own the well-known NutraSweet brand when it was a subsidiary of Monsanto and which has headquarters in Chicago, Illinois, Switzerland, Mexico, and Australia. 

"After more than 20 years with the same logo, it was time for an updated and modern look. The new logo is familiar yet contemporary and conveys indulgent sweet gratification and the brand's zero-calorie promise."

- Cheryl Gill, director, North America Marketing for Chicago-based Merisant US, Inc., Equal's manufacturer



Designed by DuPuis, Chicago, IL, USA  - Design Across All SKUs: Graphidea Design


Before & After: Equal Logo & Packaging

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In-DepthDiane Lindquist