Route 29 Easter
A pearl-handled purse full of chocolate-covered marshmallows. Another purse-shaped box filled with chocolate cookies. A tube of fruit-flavored licorice twists. An egg-shaped box containing miniature chocolate bunnies and chicks. A Caramel Pop and an Uptown Snacker box from the year-round product line decorated especially for the Easter Bunny’s annual visit.
“Each keepsake package features bunnies and chicks frolicking through a scene sure to be a welcome addition to any Easter basket,” says HK Creative Director Stefan Hartung. “Those little illustrations have made it fun to evolve the Route 29 brand with each new holiday season.”
Kleenex Christmas Packs
More of those prism-shaped Kleenex boxes for Target—the same construction as those “Perfect Slice of Summer” boxes.
The sweet, felted illustrations by Betz White, in this context, turn the the usual idea of a crafted tissue box cover on its head. Toilet paper cozies and tissue box covers, have long been a staple of middle-American craft projects—(I remember my stepfather’s mother in Louisville having one of: these)—and the motivation for disguising packaged products has a lot to do with the public’s (former) ambivalence about keeping branded products out in the open.
Betz White’s project for Kleenex brings this idea full circle. Like a crafty wolf in Christmas sheep’s clothing, each of these “decorator” boxes proudly wears its faux “hand-crafted” covering, slyly embracing Grandma’s (now quaint) idea that commercial packaging should not be on display in your home.(More pictures, after the fold...)
The Dieline Awards 2011: First Place - Kleenex Dessert Wedges
Entrant: Kimberly Clark
Category: Home, Garden + Pets
Cakes, pies, and candies OH MY! Kleenex tissue adds a little sweetness to your decor by sprinkling confectionary delights throughout your home. The unique wedge shape is brought to life through 4 distinct and delectable designs...and the best part, 0 calories!
Cakes, pies, and candies OH MY! Kleenex tissue adds a little sweetness to your decor by sprinkling confectionary delights throughout your home.
The unique wedge shape is brought to life through 4 distinct and delectable designs...and the best part, 0 calories!
Kleenex Facial Cleansing Range
Buddy creates packaging for Kleenex facial cleansing range:
"Buddy has created branding and packaging for a new range of facial cleansing products for Kleenex®, Britain’s favourite tissue brand. Kleenex® plans to shake up bathroom cabinets up and down the country with this exciting new range of facial cleansing products that takes the brand back to its beauty roots
Kleenex Kids Collection ABC
Buddy Creative was assigned with a task to created packaging for Kleenex Kids Collection tissue box. A tissue box that would be at home in a nursery or child’s bedroom - the solution was to come up with a box that resembles letter blocks.