“Ango Mode, the parent company of the hörst brand, recently called on lg2boutique to revive the branding of Klauss Boehler.
Klauss Boehler designs top-of-the-line men’s shirts and defines itself using the words subdued, traditional and refined. The brand wanted to secure a place for itself in the market for high-end men’s shirts. The mandate was to seduce the target clientele, the savvy aristocrat by using a brand platform that highlight their confidence and intelligence.”
“The new Klauss Boehler branding draws its inspiration from the world of the English tailor where aesthetics, thoroughness and workmanship are bywords. The platform’s graphic elements were conceived around the idea made-to-measure, with the focus on the style and refinement of the brand’s British heritage.”
Client: Jean-Sébastien Octeau (Ango Mode)
Studio: lg2boutique, Montrael/Quebec
Vice-President /Creative Director: Claude Auchu
Creative Team: Serge Côté, Jean-François Perreault
Strategy: Stéphane Mailhiot, Marc-André Fafard
Account Services: Ingrid Roussel, Marion Haimon
Photographer: Marie-Reine Mattera
Print Production: lg2fabrique
