Concept: Bitches Brew

A self-initiated project exploring the beer and wine category by Wedge & Lever, Bitches Brew's brand story is a fictitious narrative combined with historical facts from the Salem witch trials.  Wedge and Ledger then built out the brand and product line by integrating the occult theme into all aspects of this case study.

 

 

  Desgiend by Wedge & Lever, California