Before & After: Dogwood Coffee Co.

 

Dogwood Coffee Co. updated their coffee packaging with a familiar look but different finishing touches. The 2011 design had a texturized label that allows Dogwood Co. to use the same label across all flavors and roasts . The names, notes and roast date was hand stamped onto the label. 

"Designed by Jeff Holmberg of Holmberg Design Co. for Dogwood Coffee Co., in Minneapolis MN. The packaging uses a kraft bag wrapped with letterpress printed labels by Studio On Fire. The white area for the logo is a registered emboss. The label sheets were designed to to incorporate laser printing the coffee names and notes. The roast date is hand stamped onto the label." 

 

 

Designed by Jeff Holmberg of Holmberg Design Co. 

Letterpress printed labels by Studio On Fire

BEFORE

12 18 13 dogwood beforeandafter b1

12 18 13 dogwood beforeandafter b2

12 18 13 dogwood beforeandafter b3

 

AFTER

12 18 13 dogwood beforeandafter 2

12 18 13 dogwood beforeandafter 3

12 18 13 dogwood beforeandafter 4

12 18 13 dogwood beforeandafter 5

12 18 13 dogwood beforeandafter 6

12 18 13 dogwood beforeandafter 7