Polevskaya Varnya

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How do you find the balance between creating a killer design, and having to follow all of the rules & regulation of alcohol packaging? Polevskaya Varnya found the right balance. Read about this design by Red Pepper and their challenges below.

 

 

"Beer package concepts are usually very beautiful.

But in reality, the Russian's law demands placing a lot of additional mandatory information on the bottle. And this becomes a problem, because sometimes this information occupies more than 50% of label space.

Looking on the brewery’s logo in a shape of a tree, we have chosen direction of eco-labels and used the texture of tree bark and felling. We embedded all mandatory information about consist and limitations to the natural wood texture, saving the visual harmony and purity of idea.

100% of mandatory information shown

100% of idea saved

100% not fake and already in stores"

 

Project Title: POLEVSKAYA VARNYA
Agency: Red Pepper, Russia
Commercial Work

 

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