Panera Bread 2013 Holiday Packaging

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Willoughby Design was tasked in designing the new 2013 holiday packaging for Panera Bread.

"Classic and nostalgic Christmas critters and icons inspired this holiday season at Panera Bread. All the trinkets and treasures that make opening a stocking so much fun are sprinkled throughout. The playful and exaggerated use of scale and the mix of letterpress typography are combined with jolly and joyful messages to wish customers tasteful tidings and fill them with a dash of whimsy and a bit of fa la la. Share the warmth and experience a little holiday heaven."

 

 

Designed by Willoughby Design, Kansas City, MO & San Francisco, CA, USA

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