Founded by Design created the brand identity, packaging and launch material for Tea Amo, positioning the brand as an appealing alternative to medicinal treatment.
Tea Amo offers a range of healing tea blends to ‘tantalise your taste buds, open your senses and enhance your health and vitality’. Each blend has been specifically developed to treat a range of ailments from colds to depression using only organic, herbal ingredients.
“Contrasting styles of typography and illustrations/graphics are used to achieve a visual style that straddles medicine and premium tea. Using ‘healing hands’ not only for the logo but across the whole brand language reinforces the idea of care and quality. The traditional botanical imagery and pharmaceutical graphic style help to communicate the teas medicinal qualities.”
Designed by Founded by Design, Australia
