Studio Spotlight: RO New York

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"The difference between good creative and great creative is intelligence" 

RO New York's Founder and Chief Creative Officer, Rony Zeidan, was previously the VP Global Creative Director of Ralph Lauren Fragrances, and has held creative roles at Donna Karan, LVMH, and in Advertising. Driven by the desire to bridge the client expertise of nurturing and protecting a brand's core equities, with the agency proficiency of communicating those core attributes, Rony established RO New York. As a boutique full-service agency, RO New York limits thier client base to a select group that allows them to personalize each experience. 

"A thought-driven team of brand architects who push boundaries, cross borders, and continually strive for brilliance. Integrating intellect and innovation, we offer tailored solutions to brands in premium markets. Fluent in several languages, it is our strength in the language of branding, strategy, and design that ensures we effectively communicate a brand's story. RO's global efforts are founded on strong ideas with universal sensibility, an eye for detail and an ear to the future."

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All Project Shown are Designed by RO New York 

1229: Luxury Candle Packaging

An elegant hand-made telescope box with textured linen paper, with a friction-fit felt base to hold and protect Limoges porcelain jar.

1 color print, and 1 gold hot stamp for the base rim and logo.

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iluminage

Skin Rejuvenating Copper Oxide pillowcase Packaging: Telescope circular tube with friction fit lid to hold the rolled High-Tec pillowcase.

2 color print with gradient gloss and foil hot stamp for logo and product name. 

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Ralph Lauren: Big Pony Fragrance Collection Packaging

Bright youthful color-coded fragrance collection identifying 4 numbered scents. Inspired by the Big Pony Polo shirt, the carton is  blind embossed with the shirt texture. High gloss number and Polo player are embossed on the carton and on glass bottle. The playfulness of the design is carried across to the body mist packaging and the translucent gift set design with hot stamped polo player on all front panels.

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Love Ralph Lauren Parfum Packaging

The first luxury perfume design for Ralph Lauren, made of handblown glass,  and hand-decorated with gold on the bottle mouth. The cap is gold-plated and adorned with a large amethyst stone. Rich purple and gold collateral materials accompany the fragrance such as the luxe shopping bag, velvet pouch and gold-plated compact.

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Romance Always Yours, Ralph Lauren Packaging

Packaging to celebrate the 10-year anniversary of the iconic Romance Fragrance. A unique multi-faceted glass gem cap with vertical dropper gently fits into the beloved rectangular Romance glass bottle. The carton is a telescope box in matte pink color with lustrous silver accents.

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Swarovski: Passport to Sparkle "Passport" Collateral piece

A deluxe passport with white touché cover, silver guilded, and adorned with a circular swarovski crystal pattern, hand-applied on the front panel. The inside is a 5 color print booklet with gloss varnishes and cold foil techniques, reflective of the sparkling jewelry brand. 

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Auto Pilot Primer Packaging

A luxurious matte gold tube with black color print, playful Art Deco pilot graphic and shiny gold cap.

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Divine Goddess Limited Edition Lipstick Packaging

Pop Art inspired glossy lip graphic on matte black with registered emboss gold foil logo.

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In-Depth Tiffanie Pfrang