Fanakalo was started with the selected group who wanted to work for themselves.
“We certainly never sat around a table and drew up an ethos or mission statement. It has probably been in our design genes to rebel against the idea that a wine label positioned at a cheap price point needs to need to look cheap. We reckon most of our strength in getting our little company off the ground has been rooted in creating wine labels and brands in cheaper price points that don’t simply adhere to ‘cheap & cheerful’, but are brands and designs with integrity, that tell an authentic story in order to be competitive brands within probably the most extreme of competitive price-points. We are not easily sold on a marketing gimmick and we don’t attach much credibility to advertising, so we always believe that product design is the most integral part of telling the story of any brand.”
They trusted their instincts and went with their gut and it has worked out. They have grown to become an example that doing amazing design can lead to greatness.
