LUCETTA, Magnetic Bike Lights
Lucetta is an innovative set of two small magnetic bicycle lights which confirms the creative partnership between Pizzolorusso and the Italian company Palomar.
Easily attached to several different parts of a bicycle, the two small lights – white for the front, red for the rear - are switched on and off with just one click. Designed to stay securely in place on even the bumpiest of roads, the lights give the option of a steady, slow or fast flashing beam, also selected with a 'magic' interaction.
Once a destination is reached, the lights are easily removed and may be linked together and slip in your pocket. The range of the beam is wide enough to reach vehicles, even if the light is tilted down. Lucetta embodies maximum utility and versatility. The object is simple; it doesn't have a technical look but a friendly feature, 'clean' and yet a bit mysterious. It is designed to take as little space as possible and to stay with other small personal things of everyday usage - keys, mobile phone, loose change - that 'inhabit' our pockets.
Identity and Package Design by Alessandro Maffioletti aka alvvino, Berlin/Milan
Product Design by Pizzolorusso for Palomar, Italy
Designer: Emanuele Pizzolorusso