Reishunger Recipe Boxes
by Jessica Sanchez on 11/25/2013 | 3 Minute Read
"Reishunger is a rice brand based in Germany and has focused on authentic and premium-quality rice from all over the world. The 'Reishunger Box' was created for the new product line 'Reishunger Rezept Boxen'. The recipe boxes contain all the required ingredients for a certain meal, such as 'Thai Curry'or 'Milchreis' (rice pudding)."
"The boxes resemble the regular rice packages as they have the same brown paper background and the companies name printed across the box in a deep purple. A striking detail is the letter 'S' that is formed by two logotypes merging in the middle of the box. This encourages the user to open the box.
The recipe boxes can also be used as gift boxes. Hence the process of opening the box was brought into focus while designing the box. As a result the box is easy and fun to open due to the fact that it supports the users curiosity by letting him discover smart details inside the box. However in comparison to the regular Reishunger packages the boxes are made of a more solid material since they have to carry up to 1,2 kg of groceries."
Client: Reishunger Bremen, Germany,
Design: Funny Paper Munich, Germany
Photography: Antonios Mitsopoulos Berlin, Germany