Chuck Anderson and Seth Herman had the opportunity to created Madcap Coffee Company‘s branding, packaging, website, and apparel.
“While its true that the coffee is what makes Madcap so special, great art and design are just as important to tell the story of our attention to craftsmanship and detail. In 2009, Madcap approached designers Seth Herman and Chuck Anderson, two good friends and frequent collaborators, about re-envisioning the look, feel, and overall brand of Madcap from the ground up. As Seth and Chuck were already fans of Madcap’s coffee, it only seemed natural to pursue the collaboration. Fast forward a few years later and the pair have helped establish Madcap as one of the speciality coffee industry’s most instantly recognizable brands, from the black packaging with the woven label and pop of color to the lightning bolt to all the merchandise, photography, and design you see here on this site. “
Designed by Chuck Anderson - No Pattern (Chicago, IL, USA) and Seth Herman (Grand Rapids, MI, USA)
