The craft beer market is booming pretty much anywhere you go, but especially in Brazil. Wille Bier was founded in 2014 in Brazil by two beer lovers hoping to create a handmade product of the highest quality. Using only imported raw and select materials, they create their brews according to the German Purity Law.
Anagrama recently worked on project for a line of custom-made turbans specifically tailored made for women. T4TURBAN was created by Saudi entrepreneur and fashion designer Rand AlBassam, who's goal was to revolutionize the Middle Eastern hijab and revive the much-neglected turban. Based in Saudi Arabia, the brand uses stunning patterns and colors that are stylish and appropriate for the region's culture and tradition. Their online store offers its creations to elegant women of the Middle East, as well as fashionable ladies around the world.
The logotype is modern and sharp, appropriate for a high-end fashion brand. In direct contrast to the logotype is a softer icon, a representation of T and 4 as an Arabic monogram. The color palette is fresh, feminine and reminiscent of bright delicate spring gardens. The design layout with accompanying reading material were designed to communicate the brand's purpose of breathing life into Muslim women's headgear.
#CDNbandbeer - From Trending Tweets to Reality
Puns are widely regarded among dads and Twitter users as one of the highest forms of humour, so it was no surprise when CBC Radio 3's host Grant Lawrence took to Twitter with his #CDNbandbeer hashtag and it trended its way right into the National Post. That is when Pretty/Ugly Design's Ben Didier, designer of CBC Music started to designed a line of fantasy beers, later to become a reality. The beers are produced by Old Yale Brewing, whom created the Canadian Band Beer series - all of which carried labels designed by Ben Didier.
"I took the joke too far by designing a set of labels for some of the fictitious brews, published on CBC Music. Before long Old Yale Brewing's Jeremy Sibley was recruiting members of B.C.'s vibrant craft beer community to help make them a reality, " said Ben Didier.
48 Miles Later
'48 Miles Later' is a collaboration brew between Freytag Anderson and Brewdog, all in the spirit of Brewdog’s recent #Collabfest. The result is a unique Smoked Chilli Black Ale named '48 Miles Later', relating to the distance between the Brewdog bar and the Fyne Ales brewery.
"We were engaged by Fyne Ales to develop a label for a limited edition 750ml release of the beer. In collaboration with designer Matt Burns, we developed a concept that would incorporate the two locations as well as the breathtaking drive required to reach the brewery from Glasgow to the shores of Loch Fyne. We interpreted the twists and turns of the epic route using ink and roller onto A1 textured board.
In addition to the beer label we created a short brand film. The film evokes the taste, textures and warmth of the beer whilst capturing the craftsmanship and bespoke nature of the craft beer brewing process."