Before & After: Henninger

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Henninger needed a redesign for thier brand in order to reach a wider contemporary audience. Mousegraphics  stepped into this project of redesigning the brand's visual identity.

 

"This was a challenge that we approached by analyzing carefully all the elements of the existing logo and its context.

We decided to keep and rearrange them in a meaningful way: the emblem (a coat of arms with 2 lions) was separated from the brand name, the overall design became more clear and linear, a frame based message was introduced. This evolved like a scrabble game with visual elements in the place of letters."

 

Designed by mouse graphics, Greece

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