Featured image for Tolpa

Tolpa

by Tiffanie Pfrang on 11/15/2013 | 3 Minute Read

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Forbrands has designed a new logotype for Tolpa that was meant to communicate the series and the line of cosmetics and further develop along with the brand architecture.

"We worked closely with to?pa’s in-house team taking them on a journey through a concept, refinement, design and production details, so the work could continue being carried out internally."

 

 

"To?pa thinks that happiness is a combination of small but smart decisions. They call it “small, great care.” We think that branding is a combination of small but smart visual & verbal elements. We just haven’t named it yet. 

Someone might say that the appearance is not the most important thing in the world. But To?pa believes that the way we feel everyday has an impact on our lives. 

To?pa’s philosophy and the way how frankly, openly and directly they talk about themselves and their cosmetics, has inspired us from the very beginning to work on their new brand image. Its lifting and refreshment was not enough, we needed to start from scratch and develop the entire image in such a way that the visual and verbal communication made one and cohesive whole."

Designed by Forbrands, Poland 

 

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