Studio Spotlight: Olssøn Barbieri

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Olssøn Barbieri, formerly known as DesignersJourney, is a multi disciplinary design agency specializing in brand identity and packaging design with particular focus on wine/spirits, luxury, fashion, culture and art industries. Founded with the intention of working independently and without compromises in regards to conceptual development and quality of execution, the company evolves by pursuing new standards of design through research and experimentation. 

The company´s projects range from brand creation, visual identity, illustration and packaging design to brand design strategy and creative direction. Olssøn Barbieri was founded in 2005 by Henrik Olssøn and Erika Barbieri who has also been published and awarded by national and international juries.

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All projects below are designed by Olssøn Barbieri, Oslo, Norway

Cuvée Olivier Par Domanie de Vaurou

Olssøn Barbieri was tasked with designing the packaging of Domaine de Vauroux's latest addition to its family vineyard, Cuvée Olivier Chablis.

Cuvée Olivier Chablis is an elegant and pure French wine and their packaging needed to match its taste. Since Domaine de Vauroux was establish in the 1960, the era that André Courrèges (the French fashion designer) debuted and made stripes a French icon - it was only right that Cuvée Olivier Chablis carried this connection. The paper selected was specifically chosen to feature a hot *folied in gold. The sheep, grape, and grain illustration on the logo are all traits of the vineyard.

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Hellstrøm Aquavit

The Norwegian Chef Eyvind Hellstrøm has made a seamless career transition from the elite position as Chef and part owner of the 2 star Michelin restaurant Bagatelle in Oslo and president of the Bocuse D´Or Europe to a popular and loved TV personality masterfully advocating the joy and importance of home cooked meals.

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Marqués de Vitoria

Introducing Marques de Vitoria 1861 bag in box without compromising its heritage and prestige.

Rioja is a well-known wine region that produces classic and premium Spanish wine characterized by temperament-full personality. To convey an authoritative and traditional yet contemporary feel we scaled the V pattern of the coat of arms on the short side of the Bag in box and emphatized design elements as the cut corners, present in the existing label but also a recurrent motif of Rioja wines.

The gold net, usually used for reserva bottles to underline the premium cues, is here used as a brand element all around the Bib.

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Alberto Fenocchio - Barbera d´Alba

Winemaker's Selection is a collection of wines selected by the most acclaimed winemakers in the world representing the "state-of-the-art" of winemaking.

The winemaker's name together with the producers logo represent an exceptional possibility to work on a surprising and bold concept.

We wanted to involve the winemakers so that every product would be unique but also connected by the same idea, so we asked them to select a decorated ceramic plate from their home (the favorite, the most used, the oldest, ...) and to tell us a little story about it.

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Cuvée S Valpolicella

While it was inspired by a painting from 1913, this label design reminds me of a more delicate and sophisticated version of today's Newspaper Blackout Poetry.

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My World Wines

A product family of 3 bag-in-boxes pin pointing the best of new world wines.

We created a series of hand drawn maps colored by aquarelle embracing each box, accompanied by a series of illustrations highlighting what is unique about each country.

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A la Petite Ferme

Nominated at Visuelt 09, norways largest competition for visual communication. Madiran in South-West France is a simple countryside area as opposed to surrounding wine departments, often characterized by chateau´s and castles.

The idea was to transmit an unpretentious "every day feeling" and to open a window to the smells, sounds and impressions of a simple life in the countryside. We wanted to create an identity that would reflect this authentic background by melting humor and pairing suggestions with intimate and nostalgic values. The client wished to transmit this rustic atmosphere.

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Promenade

We were asked to redesign the brand Promenade, an "old stayer" on the norwegian market since the 1980´s. The goal was to reposition the brand towards a younger female target and to recover from a declining sales curve. 

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Herrgårds Glögg

Herregårds Gløgg (mulled white wine) needed a repositioning in the market.

The brief underlined the importance to appear more attractive to a younger segment.

We based the design on recalling the spices and scents in an abstract key and lightening up the bottles appearance on the shelf by selecting a clear on clear foil with a thick lacquer finish.

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Santé

We concentrate on the wine advantages transmitting quality and credibility through real and verifiable information instead of using austere traditional elements (i.e. coat of arms) achieving a fresh yet contemporary impact.

The antioxidants in wine are found in the skin, seeds and the stem of the grape. We decided to visualize this technical information through a drawing inspired by a late 1800 French botanical encyclopedia.

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In-Depth Diane Lindquist