Concept: Yummy Milk
Designer, Simon Spring created this colorful concept project for a line of milk, Yummy Milk.
"Milk was never my beverage of choice as a child. I still avoid drinking plain milk, but this concept by Simon Spring makes milk fun and dare I say, yummy. From the "splash" illustration to the quirky script font, Yummy Milk easily stands out from the rest of the milk market. The design is simple without being plain or boring. The colors are used to differentiate the different types of milk. The Yummy Milk brand isn't just about good design, but also stands for "high quality, natural milk." Although Spring used a glass bottle for this concept, I can see the design easily translated onto cartons or gallon jugs."
Designed by Simon Spring, Toronto