“New Zealand base, Wild Bounty brand launched in Hong Kong their first flagship store. Auckland agency Dow Design conceived and developed the Wild Bounty brand, packaging design, retail vision, website and all consumer touchpoints. With a client that was brand focussed from the outset, Wild Bounty is an example of a design-driven business solution. Wild Bounty’s business owners saw an opportunity to capitalise on New Zealand’s international image and growing reputation for natural health remedies, led by manuka honey and bee products.”
‘The fresh designs appeal to the high-end consumer and also differentiate the product from the typically dull and conservative design used for products in this space. Off-pack I also wanted to move away from the norm of clichéd and touristy ‘calendar’ images of New Zealand. This has been achieved with imagery of raw, lush environments to express the ‘naturalness’ of New Zealand and its ‘amazing biodiversity’ ‘
